Eito Noritake

Why did I start a company in junior high school, and why do I keep taking on new challenges? To be honest, part of it is my own ambition — I want to build a big company, and I want to keep doing things that are fun. But I also know that when the answer to “What am I working so hard for?” is only about myself, a person eventually hits a limit.

The drive that never breaks in me is a passion centered on others: I want to energize society, the world, and the people around me. Seeing someone’s life get even a little better through what we create — seeing them grow, seeing them take one step forward — is my greatest joy.

Today the world is weighed down by language barriers, economic stagnation, and a sense of being stuck with no clear answer. Across global work, education, and entertainment, I have witnessed countless moments of passion and emotion being born. What I am sure of is this: an experience that moves the heart carries enough energy to transcend language, connect the world in an instant, and even rewrite what drives people to act.

Above all, I want to look toward the next generation — the children born after me. The information revolution will reshape how humanity spends its free time. For kids growing up in a world where AI is a given, simply handing them convenient technology means nothing. I truly want to preserve the uniquely human thrill of creating something together and getting excited together, and to fill that time with a warmth that eases someone’s loneliness.

“Making people happy through technology and experiences.” We use technology to make life more convenient and experiences to make it richer. We will help drive Japan’s economy, become a bridge that breaks through stagnation around the world, and keep working to make people’s lives better everywhere.

Beyond this great challenge lies a society no one has seen yet — and we are going to build it.