Profile
Profile
At a glance
- Name
- Eito Noritake
- Nickname
- EITO / Noripī
- Born
- November 11, 2009
- Hometown
- Matsudo, Chiba, Japan
- Interests
- Saxophone, flute, conducting, Kyokushin Karate (1st dan)
- Schooling
- International school, Japanese public school, U.S. local schools and Japanese supplementary school, IB World School, and online high school
Company
- Challase Inc. — Representative Director & CEO
Ongoing projects
- Reiwa no Neko — Host & Producer
- NPO Locaneer — Vice President
Biography
Born on November 11, 2009, in Matsudo, Chiba. After spending about three years in New Jersey, U.S. from 2019, he passed Eiken Grade 2 in fifth grade. Drawing on that global experience, he ran a booth, produced brochures, and translated between Japanese and English at one of the world’s largest environmental events. He went on to serve as a board member, executive officer, secretary general, and head of sales and technology at an NPO and an education company, launching and leading inquiry-based learning events and accelerator programs for junior and senior high school students with the support of MEXT and other educational institutions. He later led alliances for a YouTuber group with over one million combined followers, pitching to municipalities and companies.
In March 2024, in 8th grade, he co-founded Challase Inc. with Chatwork founder Toshiyuki Yamamoto and became its Representative Director and CEO. Under the mission “Making people happy through technology and experiences,” the company runs several businesses centered on entertainment. In April 2025 he entered Zero High School, founded by entrepreneur Takafumi Horie, as its second-ever scholarship student.
In June 2025 he launched the teen-led YouTube show “Reiwa no Neko” with ZOSS Yamamoto, producing the program and appearing as its regular host. He is also active in music, playing saxophone in a jazz band and flute in an amateur orchestra, and has experience as a conductor.
He graduated from Gunma Kokusai Academy’s Elementary Division (English immersion) and Middle Division (IB MYP). He won both the Excellence Award and the Special Award at the IVS 2025 Youth Business Pitch, one of Japan’s largest startup events.
Timeline
- 2025.07 Won both the Excellence Award and the Special Award at the IVS 2025 Youth Business Pitch, one of Japan’s largest startup events
- 2025.06 Launched “Reiwa no Neko” as host (current)
- 2025.04 Completed Gunma Kokusai Academy Middle Division; entered Zero High School as a scholarship student (7th cohort)
- 2025.01 Appointed Representative Director & CEO of Challase Inc. (current)
- 2024.08 Selected for the first IVS 2024 Regional Scholarship cohort at one of Japan’s largest startup events
- 2024.08 Competed in the World Scholar’s Cup 2024 Seoul Round
- 2024.06 Co-founded NPO Locaneer and became Vice President
- 2024.03 Founded Challase Inc. and became CEO
- 2024.02 Joined student group Tankyu Café as President
- 2024.01 Joined student group ADF (now Locaneer) as Secretary General
- 2023.11 Vice President & Head of Technology, “100-Person Conference” on inquiry-based learning (Actinno LLC)
- 2021.04 Enrolled at Gunma Kokusai Academy Elementary Division
- 2020.08 Returned to Japan
- 2018.04 Moved to New Jersey, U.S.
- 2009.11 Born in Matsudo, Chiba
Press kit
Feel free to use these bios and photos for interviews and event introductions.
Short bio
Eito Noritake (born 2009, Matsudo, Japan) is the Founder and CEO of Challase Inc., which he co-founded in 8th grade with Chatwork founder Toshiyuki Yamamoto. The company runs several businesses centered on entertainment. He hosts the teen-led YouTube show "Reiwa no Neko," is a scholarship student at Zero High School, and won the Excellence and Special Awards at the IVS 2025 Youth Pitch.
Long bio
Born on November 11, 2009, in Matsudo, Chiba. After spending about three years in New Jersey, U.S. from 2019, he passed Eiken Grade 2 in fifth grade. Drawing on that global experience, he ran a booth, produced brochures, and translated between Japanese and English at one of the world’s largest environmental events. He went on to serve as a board member, executive officer, secretary general, and head of sales and technology at an NPO and an education company, launching and leading inquiry-based learning events and accelerator programs for junior and senior high school students with the support of MEXT and other educational institutions. He later led alliances for a YouTuber group with over one million combined followers, pitching to municipalities and companies.
In March 2024, in 8th grade, he co-founded Challase Inc. with Chatwork founder Toshiyuki Yamamoto and became its Representative Director and CEO. Under the mission “Making people happy through technology and experiences,” the company runs several businesses centered on entertainment. In April 2025 he entered Zero High School, founded by entrepreneur Takafumi Horie, as its second-ever scholarship student.
In June 2025 he launched the teen-led YouTube show “Reiwa no Neko” with ZOSS Yamamoto, producing the program and appearing as its regular host. He is also active in music, playing saxophone in a jazz band and flute in an amateur orchestra, and has experience as a conductor.
He graduated from Gunma Kokusai Academy’s Elementary Division (English immersion) and Middle Division (IB MYP). He won both the Excellence Award and the Special Award at the IVS 2025 Youth Business Pitch, one of Japan’s largest startup events.
